WIEDEN + KENNEDY 12

Wieden+Kennedy 12 has been best described as an "experiment disguised as a school disguised as an ad agency," housed at Wieden + Kennedy in Portland, Oregon. It's called W+K 12 because there's you and 12 others you work with for 12 months. The projects range from real ad work for real clients to art shows and everything in between--all under the tutelage of several W+K directors. I heard about W+K 12 from my friend, the Internet. It was during this time when they announced that they were recruiting for next year's class, 12.8. There were several rounds to the admissions process and over 700 applicants. To narrow down the list of applicants, they sent a brief out in which you only had 48 hours to submit a response.

The Brief:
The directors (Jinnina, Byron, Jim and Andrew) wanted to see what *Gadhafi’s application to W+K 12.8 would look like? With only 48 hours to brainstorm and create a Gadhafi application, I did what any supreme dictator would have done: I gave a speech.

*Gadhafi was still alive at the time.