DJ KHALID’s CANDLE

I came across Pharrell's latest podcast where DJ Khaled was asked by Aziz Ansari what he would want his very own candle to smell like. His answer: Cinnamon Toast Crunch. So in under 24-hours, my team and I made one for each of them on the show. Not too long after we sent them out, DJ Khaled and the others had shared several snapchat videos of their candles with their combined 6 million followers. It even got a little love on the Jimmy Kimmel Show.